Conscious consumption is one of the most prominent trends for 2020, as identified by a 320 million user data analysis by Pinterest. The idea of voting with your dollar, by choosing to support companies aligned with your values has been around for a while. It was started by the millennials, Read more…
Understanding consumers’ purchase behaviours, needs, and motivations is one of the biggest challenges that companies face. Can you guess why? The answer is simple: Humans are extremely complex! You can put great effort into a marketing campaign, do all the fundamental research, and still not obtain the results you expected Read more…
On the day of the Portuguese Revolution, it’s interesting to look into the effect Marketing has on the political scene and how it is affecting it. It’s no secret the importance of political propaganda throughout history with it being often associated with authoritarian regimes. More recently, the scandal over Cambridge Read more…
Immediacy in the consumer decision journey and how brands should adapt Currently, it seems like everything is about corona virus, but not in this article, here I will present you a topic that I have come across multiple times and that I find extremely interesting, as it has been impacting Read more…
Self-Isolation and the Second Rise of Influencers The Opportunity In times of crisis, people’s needs change. What we are now going through is no exception. But while some of us might have rushed to purchase year-supplies of non-perishables, the unique nature of the current pandemic has made it so that Read more…
As one sits home and is bombarded with so much information, so much of it not particularly encouraging, I thought of bringing you through this article a bit of light and positivism in these times of uncertainty. Making a comparison between Brie Larson’s attitude in the Oscar-rewarded movie called “Room” Read more…
We decided to get behind Nova SBE’s Role To Play initiative! In these difficult times, Nova Marketing Club wishes to share their role in the battle against our common enemy. We will continue to bring learning to our consultants and to the community. We will continue to inspire flexibility, in Read more…
Currently, the COVID-19 impacts the entire globe and causes a drastic change in everyone’s lives. As public life stands still, social contacts are reduced to a minimum and people need to stay home for weeks, brands are limited in their way of communicating and reaching out to their customers. At Read more…
Nowadays, marketing is an entire world. Innovating is more and more difficult. Being you a marketeer, student or just someone reading this article, how many times have you wondered whatever was yet to come? It seems everything is already created, right? But then Uber came, Netflix appeared, and Airbnb is Read more…
2020 has been a rollercoaster of a year already, with only three months gone by, stocks and markets have already seen all-time highs and decade-long lows. But with the markets doing their own things, consumers are hardly aware of what’s happening, most just getting a small idea from the glimpse Read more…