How eSports changes the way Traditional Brands Advertise to Younger Generations
2020 has been an unusual year in many regards. The pandemic has not only led to a public health crisis but also affected many economies in a negative way.
The Paradox of Demand and Supply of Creativity
By Joana Pechirra Member of Marketing Wave Team Marketing Consultant According to the Cambridge Dictionary, a paradox is a situation that seems impossible or is difficult to understand because it contains two opposite facts or characteristics. I found this to be the perfect word to describe the current relationship between Read more…
What does the 3000 BC Turkish Elite have in common with the 21st Century Teenager?
As technology advances, the concept of games has broadened and adapted. Gamification now allows the introduction of game functionalities and rewards in everyday activities, conveying a game-like feel.
12 Ways To Eliminate Stress At Work
Is there a way to maintain steady focus throughout the day? Is it possible to do everything that needs to get done and still have energy left over after work?
The Future of Fitness
Theresa Kummer Marketing Consultant Project Member HOW THE RISE OF ACCESSIBLE HOME-WORKOUTS IS CAUSING TRADITIONAL BRANDS TO “BREAK A SWEAT” “Whether it be for 10 minutes or a full hour-long routine, there is something very gratifying about discovering the convenience of just rolling out of bed, enjoying a pre-workout drink, Read more…
Brands and Mental Health – Can they eliminate the stigma?
By Filipa Marques Marketing Consultant Member of External Affairs Department Concern surrounding mental health has been increasing over the last years. According to the WHO, 1 in 4 people will eventually experience mental illness. Furthermore, around 20% of the world’s children and adolescents have a mental health condition, with suicide Read more…
What the Marketing-World can learn from the US Elections
By Vincenzo Köstler Marketing Consultant Member of External Affairs Department “Political marketing…plays to people’s emotions, not their thoughts. It operates on the belief that repeating a catchy phrase, even if it’s untrue, will seal an idea in the mind of the unknowing or uncaring public. It assumes that citizens will Read more…
Do NOT Buy Local!
By Lucas Continentino Marketing Consultant Brand & Content Department Member Whenever there is an Economic issue within a country, the first policy that surfaces is the “Buy Local” campaign. This campaign is centered around the concept of creating incentives to boost the local economy. Looking from the political viewpoint, this Read more…
Cultural Differences in Advertising
By Sara Barakat Costa Marketing Consultant Project Member With a more globalized world it would be easy to assume that companies would fall into the trap of one size fits all advertising, but this is not the case. As marketeers it is important to look at all the factors that Read more…