Do young people really need the office?
Is there a way to maintain steady focus throughout the day? Is it possible to do everything that needs to get done and still have energy left over after work?
Sustainable Businesses: What Are We Waiting For?
By Margarida Santinha Marketing Consultant External Project Member In almost every aspect of our lives, we have perfect information available within a click of a button. Yet, most of the time we choose to ignore obvious problems related to the only thing ESSENTIAL to live: our Planet. We continue to Read more…
Why Do So Many People Hate Feminism?
By Joana Pechirra Marketing Wave’s Head of Communications Brand & Content Department Member Project Manager International Women’s Day brings us together to celebrate women’s achievements, raise awareness about women’s equality and lobby for accelerated gender parity. Every year, when this day comes, it feels like we are all on the Read more…
The World of Burnout
By Vera Pessoa Jorge Member of Marketing Wave Team Marketing Consultant Burnout. Not just talk, serious. Burnout. The mystical concept of the every-day life. In its primary definition, burnout is characterized as a “state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress”, but for Read more…
Jumpstarting Your Career
By Joana Martins Head of Brand & Content Marketing Consultant By Sara Costa Brand & Content Department Member Marketing Consultant Being recruited when you’re in college is a particularly fascinating experience and when talking to some other students you realize that this is a bigger issue than you thought. The Read more…
Clubhouse – Just Hype or a Platform With Marketing Potential?
By Linda Mehrhoff Project Manager Marketing Consultant Clubhouse is a prime example of how to create genuine hype in the digital age. For a few weeks now, talks and discussions have been circulating in the online marketing scene about the social media audio platform Clubhouse. The hype is visibly overflowing Read more…
USD 140 billion emotions – the new big market
By Joana Casanova Marketing Consultant Member of an External Project From the roots of psychology and neurology, the area of Affective Computing has found the place to rapidly grow alongside with the advancement in technology. This interdisciplinary field of study uses computer science to identify, measure and interact with emotions. Read more…
Clubhouse – the “Next Big Thing” in social media?
By Andrea Gröschel Marketing Consultant External Project Member A virtual room in the Clubhouse App | Image Credits: TechCrunch As COVID-19 restrictions prompt people to embrace new digital communication tools, an exclusive invite- and audio-only discussion app named Clubhouse has been taking off in countries like the United States, India, Read more…
United States of America: providing entertainment from Hollywood to Washington DC
By Joana Martins Marketing Consultant Member of the Brand & Content Department I’m not a fan of silence. For that reason, when it gets too quiet, I seek entertainment, often supplied by the explosion of content coming from the United States. Four or five years ago, I’d be looking for Read more…
How eSports changes the way Traditional Brands Advertise to Younger Generations
2020 has been an unusual year in many regards. The pandemic has not only led to a public health crisis but also affected many economies in a negative way.