As one sits home and is bombarded with so much information, so much of it not particularly encouraging, I thought of bringing you through this article a bit of light and positivism in these times of uncertainty. Making a comparison between Brie Larson’s attitude in the Oscar-rewarded movie called “Room” Read more…
Currently, the COVID-19 impacts the entire globe and causes a drastic change in everyone’s lives. As public life stands still, social contacts are reduced to a minimum and people need to stay home for weeks, brands are limited in their way of communicating and reaching out to their customers. At Read more…
Nowadays, marketing is an entire world. Innovating is more and more difficult. Being you a marketeer, student or just someone reading this article, how many times have you wondered whatever was yet to come? It seems everything is already created, right? But then Uber came, Netflix appeared, and Airbnb is Read more…
2020 has been a rollercoaster of a year already, with only three months gone by, stocks and markets have already seen all-time highs and decade-long lows. But with the markets doing their own things, consumers are hardly aware of what’s happening, most just getting a small idea from the glimpse Read more…
It’s the 60’s in New York City and advertising executives coined the term “Mad Men” to describe themselves – Mad of Madison Ave. Advertising. Inspired by David Ogilvy’s “Confessions of an Advertising Man”, the show’s 7 seasons ran from 2007 to 2015, each contributing to a period piece that captures Read more…
Ads. When you read these 3 letters, your mind probably goes to that awful thing that interrupts your favorite tv show, or that obnoxious window that pops on your screen out of nowhere. That being said, advertising is viewed by many like a plague and people are giving their best Read more…
If we think about everything we, as customers, go through before making a decision, we find a very complex, long and time-consuming journey. And for the companies it gets even more complicated, considering they have to see what is not so obvious, they have to read between the lines, anticipate Read more…
Marketing in LATAM and its neighboring countries How would you feel if someone knocked on your door and presented a service or product demonstration to you on a Saturday morning? How often do you buy an unbranded item of a brand being exposed in the middle of the street while Read more…
A series of non-traditional financial solutions have been emerging along the recent years, mostly due to the technology sprawl. Smartphones have opened the path for cashless transactions, and their share of the payment mix is growing fast. The growth of the digital economy isn’t homogeneous all across the globe and Read more…
Adaptation. “To adapt”: the trending verb now. Globalization, technology, agile information access: different factors alter the way we see the world today. They’ve altered and continue altering at an astonishing speed. But how should we behave in this constantly changing environment? Is “to adapt” the solution? There are people thinking Read more…