By Bernardo Gonçalves Senior Consultant “Homo Sapiens is a storytelling animal that thinks in stories rather than in numbers or graphs” – Yuval Harari. Despite the fact that as a business student I tend to sporadically think in numbers, even they seem to be a tool to tell a story. Read more…
By Marketing Wave Organizers Introduction by Joana Martins NOMA’S annual event, the Marketing Wave, took place on the 20th and 21st of April, gathering students, teachers, and professionals. Topics like sustainability, the online shift, social media, and green beauty were discussed, among others. With insightful workshops and a tremendous Read more…
By Joana Martins Head of Brand & Content Marketing Consultant By Sara Costa Brand & Content Department Member Marketing Consultant Being recruited when you’re in college is a particularly fascinating experience and when talking to some other students you realize that this is a bigger issue than you thought. The Read more…
By Linda Mehrhoff Project Manager Marketing Consultant Clubhouse is a prime example of how to create genuine hype in the digital age. For a few weeks now, talks and discussions have been circulating in the online marketing scene about the social media audio platform Clubhouse. The hype is visibly overflowing Read more…
By Andrea Gröschel Marketing Consultant External Project Member A virtual room in the Clubhouse App | Image Credits: TechCrunch As COVID-19 restrictions prompt people to embrace new digital communication tools, an exclusive invite- and audio-only discussion app named Clubhouse has been taking off in countries like the United States, India, Read more…
By Joana Martins Marketing Consultant Member of the Brand & Content Department I’m not a fan of silence. For that reason, when it gets too quiet, I seek entertainment, often supplied by the explosion of content coming from the United States. Four or five years ago, I’d be looking for Read more…
2020 has been an unusual year in many regards. The pandemic has not only led to a public health crisis but also affected many economies in a negative way.
Is there a way to maintain steady focus throughout the day? Is it possible to do everything that needs to get done and still have energy left over after work?
Theresa Kummer Marketing Consultant Project Member HOW THE RISE OF ACCESSIBLE HOME-WORKOUTS IS CAUSING TRADITIONAL BRANDS TO “BREAK A SWEAT” “Whether it be for 10 minutes or a full hour-long routine, there is something very gratifying about discovering the convenience of just rolling out of bed, enjoying a pre-workout drink, Read more…
By Filipa Marques Marketing Consultant Member of External Affairs Department Concern surrounding mental health has been increasing over the last years. According to the WHO, 1 in 4 people will eventually experience mental illness. Furthermore, around 20% of the world’s children and adolescents have a mental health condition, with suicide Read more…