Marketing in Cinema

By  Bernardo Gonçalves Senior Consultant “Homo Sapiens is a storytelling animal that thinks in stories rather than in numbers or graphs” – Yuval Harari. Despite the fact that as a business student I tend to sporadically think in numbers, even they seem to be a tool to tell a story. Read more…

The Future of Fitness

Theresa Kummer Marketing Consultant Project Member HOW THE RISE OF ACCESSIBLE HOME-WORKOUTS IS CAUSING TRADITIONAL BRANDS TO “BREAK A SWEAT”  “Whether it be for 10 minutes or a full hour-long routine, there is something very gratifying about discovering the convenience of just rolling out of bed, enjoying a pre-workout drink, Read more…